About Sk Saifuddin – Global Digital Marketing Consultant
About me

A Global Digital Marketing Consultant Focused on Measurable Growth.

I'm a digital marketing professional with over 4 years in SEO, search strategy and content optimisation. My career has progressed from executing off-page SEO at Interactive Webtech Pvt Ltd, to managing SEO campaigns for 10+ client websites at India Internets, to my current role as Manager at Techmagnate.

Today I lead enterprise SEO for Bajaj Finserv across four business verticals — Bajaj Pay, health insurance, life insurance and term insurance — owning SEO strategy, keyword research, search-intent analysis and content strategy, and coordinating delivery with content, design and development teams. The work spans technical audits, competitor benchmarking and the organic growth programmes those verticals run on.

Outside BFSI I've delivered SEO across healthcare, IT services, consulting, medicine and e-commerce, and I'm Google- and Semrush-certified. I take that enterprise-grade discipline to clients worldwide — remote engagements, projects and retainers, across multiple time zones.

Available for remote engagements globally · Projects, retainers and consulting · Communication across multiple time zones

Career Trajectory

Professional Experience

Independent Clients — Worldwide
Freelance SEO & Paid Media · Remote

Digital Marketing Consultant

2024 — Present

Remote engagements across five international markets: Google Search Ads for Ozzie Collectables at 3× ROAS, Meta and Google lead generation for an interiors brand in a high-density metro, a live search campaign for IRA Gold Proof, and organic growth for the IslamicJankari publishing property.

3× ROAS−40% CPARemote worldwide
Techmagnate
A Digital Marketing Agency

Manager

May 2025 — Present

Leading SEO execution for Bajaj Finserv (Bajaj Pay / Payments LOB), one of India’s largest BFSI brands. Own keyword research, intent classification, and content strategy across payments and recharge.

Keyword ResearchIntent ClassificationContent Strategy

Search Engine Optimization Executive

Apr 2024 — May 2025
Delhi, India

Worked on enterprise SEO campaigns for BFSI clients including Bajaj Finserv. Performed SERP analysis, competitor research, and keyword mapping using SEMrush.

SERP AnalysisEnterprise SEO
India Internets
Digital Marketing Agency

Search Engine Optimization Executive

Nov 2022 — Feb 2024
Noida, India

Managed end-to-end SEO for diverse client websites — keyword research, on-page optimization, and off-page link building.

10+ Client SitesOn-Page SEOLink Building
Interactive Webtech Pvt Ltd
Digital Marketing Agency

Digital Marketing Executive

Jul 2021 — Nov 2022
Noida, India

Handled SEO, SMO, and content marketing for agency clients. Built foundational skills in keyword research, local SEO, and Google Ads.

SEOSMOContent Marketing
Capability

Skills and Expertise

SEO & Strategy

Keyword researchCompetitor analysisSEO audit reportsOn-page SEOTechnical SEOContent & blog optimisationBacklink strategyInternal linkingSEO dashboards

Paid & Social

Google Ads — SearchGoogle Ads — DisplayMeta AdsSocial media marketingSocial media optimisation

Analytics & Reporting

Google AnalyticsSearch ConsoleGoogle Tag ManagerLooker / Data StudioMicrosoft Power BIAdvanced Excel

Tools

SemrushAhrefsScreaming FrogKeyword PlannerGoogle TrendsPageSpeed InsightsGTmetrixUbersuggestBing WebmasterWordPressCanva

AI & Automation

Python AutomationLLM / AI EngineeringGenerative Engine OptimisationChatGPTGeminiAI automation for marketing workflows

Professional Strengths

Lead generationBrand visibilityRelationship managementTeam leading & buildingDemo presentationStrategic perspective

Education
MBA — University of Delhi (SOL)
Admitted 2025-26, currently studying · Student ID
BBA — Chaudhary Charan Singh University
Higher Secondary — WBCHSE (2017)
Secondary — WBBSE (2015)
Certifications
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